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Many firms in the design and construction industry are beginning to realize the importance of brand in differentiating their firm; however, too many A/E/C firms fail to understand what a brand really is.
Human resources and marketing go together like peanut butter and chocolate – and savvy A/E/C firms have already taken advantage of their unique, complementary skill sets to create a better work environment.
Marketing planning is about far more than just defining target markets and determining advertising buys - it is also about creating realistic sales goals and determining who is accountable for business development.
Social media is a critical tool for proactive marketing and connecting with clients and employees, but negative online comments about your company can make it difficult to attract new employees and even impact your ability to get new contracts.
I’m a big fan of the seller-doer model of business development – at least in concept. (Even if I don’t like the term.) Clients have become more sophisticated – often even holding professional licensure or certification – and they have extreme time constraints. So when they take a meeting
If there is one thing that came through loudly and clearly at the recent SMPS Build Business conference in Los Angeles, it is that firms aren’t doing enough to analyze the external environment and prepare for the changes headed their way. We’ve long known that architecture, engineering,
I recently had the opportunity to present on the topic of blogging at the SMPS Fellows Leadership Symposium, held in conjunction with the annual Society for Marketing Professional Services Build Business conference. The overall focus of the session was better integrating technology into digital marketing,
Recent Comments
A3 and Lean Construction
Training for new BD in AEC
100% agree
Spot on
Establishing Rapport with Prospective Clients