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So what is all this noise about social media anyway? The other day, I spoke to a Texas construction firm owner who summarily dismissed social media as “that stuff teenagers use.” BROWN Is he right? Is social media just the current teenage fad? Is there any value in social media for your business? The answer is a definite yes. Social media is about expanding your network. Just like your teenagers, who each have this ability to stay up-to-the-minute with a network of friends and know immediately know who is at the mall, you too can use social media to stay