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When companies large and small want to reach customers and prospects, they rely on e-mail marketing primarily because it’s fast and affordable. Today, construction businesses and contractors are using e-mail marketing campaigns tied in to landing pages that are custom designed and programmed for easy distribution and powerful reporting. What’s more, savvy construction companies are now integrating social-media marketing vehicles into their e-mail campaigns and leveraging powerful and geo-targeted applications like Twitter and Facebook. What do all of these marketing tactics have in common? The cloud is now the preferred platform for distribution, measurement and marketing campaign scalability.Clearly, it’s still