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THE IMPACT of the recession on marketing departments within the A/E/C industry has been profound. A bad economy is the time when marketing your firm is more important than everyet, as an overhead department, its one of the first in a firm to face budget cuts and staff layoffs. This is the worst thing a firm can do in a bad economy, and the successful firms avoid it. Photo courtesy of WSP Flack + Kurtz Caption: Beyond budgets, firms have adopted a broad range of strategies for how to market through a recession. Some departments have made wrong turns, while