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What do we talk about when we talk about mobile? Increasingly, the landscape is muddled. At a host of technology conferences over recent months: ad:tech San Francisco, Advertising Week, IAB MIXX and even the Mobile Media Summit, not once did a speaker explain specifically what was being talked about when using the term "mobile."To contextualize any discussion of mobile marketing or media these days, the entire arena must be addressed with a much greater level of specificity. Raise this point with people who live and breathe mobile and the first reaction is, "Oh! I get it. You mean whether it's
Guest Commentary: There are nearly 70 million smartphones in use in the US (Quora Research), and by some estimates, tablets are set to overtake PC use. The mobile internet is burgeoning, devices and platforms are proliferating, and no businesses are more impacted by this digital revolution than those industry sectors that are inherently mobile. Architects and engineers particularly belong to that cohort of workers who can hardly be categorized as having “desk jobs.” They’re on the go when they’re on the job, often bristling with more than one mobile digital device. Google won’t disclose how many of its searches are mobile,
首先阅读评论:提供有价值的可信信息可以成为合理的商业模式的基础,这是最早的在线业务急忙学到的。该网络的第一个购车网站于1995年推出,为消费者提供了他们从未有过的信息:汽车经销商为新车支付了多少汽车。“The dealers hated it,” recalls Thomas Heshion, a former executive.Autobytel will always be remembered as the first dot-com to advertise on the Super Bowl, but it’s thriving more than a decade later because it supplies information that helps car buyers better understand what they’re buying, and
Guest Commentary: Images of projects are a critical component of any architect or engineer’s portfolio. Photos of completed work, perhaps plans and sketches for work-in-progress, floorplans and elevations are all stock-in-trade. Often, websites contain media files. Perhaps a PDF download of a notable press mention, or a video or audio file of an interview on a project, or a talk on a panel or at a conference.All are great marketing assets. And online, all these photos, images, files, movies and sounds are all but invisible to search engines. Unless you make them otherwise.Search engines can't "read" anything but plain old
营销服务公司Hinge 2008年的一项研究显示,在所有专业团体中,建筑师,工程和建筑公司在营销上的花费最少(3.1%)。新利18备用 While the building professions are loathe to print brochures, nearly all have websites. And nearly all operate on a local or regional level. Given how easy and inexpensive it is to optimize a website for local search to help prospective clients find you, it's hard to understand why engineers and builders wouldn't take advantage of local search engine optimization. As far back as 2004, local search accounted for up to 25 percent of