自从三月份开始了Covid-19的庇护所，我们大多数人经历了我们的业务方式，我们的形成和培育关系以及如何在历史上独特的时期内实现的迅速转变。
尽管面临着相当多的挑战，但大流行还为开发新业务和智能工作的新方法打开了大门，我们希望AEC公司能够实施增强成功。如果社会距离教会了我们任何东西，那么培养客户关系并赢得新业务并不总是必要的。
现在，从开会到会议，打击交通或应对机场安全或延迟航班的情况下，现在是时候重新思考传统方法，而是要查看这些美元可以更好地花费在哪里，从而越来越多。
新船，相同的需求
借助Zoom，Microsoft团队，GotoMeeting等技术，我们已经意识到以这种方式见面并互相倾听是重要的事情 - 我们这样做的方式就是在船上。此外，随着旅行减少的时间，我们可以与更广泛的州，国家甚至全球市场的更多人建立联系。
能够实际上从另一个地区引入建筑师在项目上进行协作，讨论客户问题并提出一个在多个办公室的团队中提出解决方案，这真是太好了；或提供广泛的模拟培训或邀请团队提交行业奖，以提升复杂的项目。即使几个月前的介绍也可能是有益的。
这些是“额外的”，我们都可以为客户做，这是为人际关系增添力量的简单事物。这种新发现的“当下”体验使我们与客户的关系可以加强，同时我们拥抱一个与模糊的地理的相互联系的世界。
Our resources are plentiful, and our reach is vast –embrace and use this to your advantage. With conferences, seminars and networking events paused, visibility and content has become the crucial differentiator between you and your competitors in today’s dynamic marketplace.
While making time to participate on social media platforms like LinkedIn may have been a challenge before, this channel has become a go-to site for business people with a reported 55% rise in conversations, connections and LinkedIn posts during the pandemic.
加强你的麸皮d
写作和说话是建立品牌的方法。我们已经看到有价值的内容以网络研讨会，市政厅会议，播客，视频，博客条目，文章等形式出现在AEC空间中。在Covid期间，我们看到越来越多的公司关注业务连续性计划 - 包括沟通计划以及与大流行，安全，网络安全和重新恢复工作计划有关的内部沟通的指导关注。
Communication on inclusion, mental health and simulation training also is up, with an even more dramatic increase in crisis communication when it’s necessary to work together and deliver key messages to successfully respond to events, developments, risks and threats that can diminish a company’s reputation and bottom line.
新闻周期是速度和激情。现在，比以往任何时候都重要的是要遵循市场领域的流行主题，设置Google警报以保持客户和竞争对手的所作所为，并开发您的PR，包括从业人员的可能帮助，以加强您的响应和位置您的专业知识。
生存和成长
This is a perfect time to look within and improve your company marketing databases and collateral so that proposals, which before did not go through the best QA/QC channels or include updated project information due to time constraints, now can have the outcome you want and need.
不w is the time to expand your marketing materials and finally complete back burner business development improvement projects.
我们中的许多人最初是作为入门级从业人员开始建设的，并经过时间和经验在业务中“长大”，不仅适应了当前环境，而且还可以在当前的环境中蓬勃发展。我们是否会亲自见面会议，并在我们当前的网络上保持可见？当然。我们是否能够走出舒适区去尝试新方法？绝对地！这并不总是那么容易，但是我们在我们身后进行了多年的培训，我们充满热情和渴望接受积极的变化，并且我们已经深入挖掘了无限无法控制的情况。
现在我们需要关注我们能control-knowing what is most critical, relevant and impactful to what we do in our business. When we do that, our companies and relationships reap the benefits. Keep the conversations going, keep investing in educating yourself and keep communicating with those you already know and those to whom you need to reach out and get to know.
不w is the time to reinvent the way we develop and nurture relationships. The only wrong way is to do nothing at all.
Tara Bleakley is principal and regional client development manager at TLC Engineering Solutions, a national engineering firm. She can be reached at Tara.Bleakley@tlc-eng.com
Holly Duke是一家大型美国建筑管理和设计建设公司Core Construction的业务发展经理。可以通过hollyduke@coreconstruction.com与她联系。
Jeni Dzenis is regional market leader at NELSON Worldwide, which specializes in architecture, interior design, graphic design and brand strategy services. She can be reached at jdzenis@nelsonww.com.
Also contributing is Ioana Good, vice president at Poston Communications, a crisis communications and PR firm. She can be reached at good@postoncommunications.com.
