At last year's high-stakes interview for a lead architect to shape a $1.2-billion retractable-roof stadium for the National Football League's Atlanta Falcons, 360 Architecture's Bill Johnson staged quite a show. Figuring correctly that his firm's comparative inexperience and lack of local connections put it at the bottom of the short list for the 1.8-million-sq-ft New Atlanta Stadium, he decided to do something "over the top" to win the work.

“我们是黑马。我们最好的机会是挑战现状，”约翰逊（Johnson）在2004年的CDFM和Heinlein Schrock Stearns合并中成立了密苏里州堪萨斯城的360年高级校长。

Johnson threw caution to the wind for the winner-take-all interview. During a 90-minute pitch on April 16, 2013, he and his team presented a "convertible" stadium with a radical new design approach; they also broke with tradition by brazenly engaging the selection panel in their presentation. The audience participation and stagecraft were somewhat out of character for Johnson, a rather understated Midwesterner.

First, 360 handed out props to the audience, which included Arthur Blank, Atlanta Falcons owner, and Rich McKay, Falcons president and CEO. There were decks of "what if" cards and small, transformable toys, each with a what-if label: "What if you could create a game-day experience that pulled fans away from the comfort of home? What if the scoreboards provided views of the game seen only at the stadium? What if there was a camera embedded in the tips of a football? What if select seats shook during a hard hit?"

“我们所有人都有某种形式的注意力说order, and when we got bored, we started reading the cards," says McKay. People laughed, he adds, when they came upon a wild card tucked into the 20-question deck. It asked, "What if you just hired us right now?"

That almost happened. By the end of the evening, 360 had jumped from fifth to first place, beating out EwingCole, HKS, Populous and TVS Design. Johnson got the good news the next day.

McKay explains, "The ball gimmick and the cards were all tied into [a bigger message] that we have to look at this stadium differently. That struck home."

The Falcons were especially impressed with 360's first interview slide: "Permission to Challenge Everything, Act Responsibly, Experts Outside the Industry, Embrace Change, Re-imagine the Game Day Experience, Reject Current Thinking."

"We've kept that as our go-back-to slide every time we have to make a decision on the project," says McKay. It even inspired the development's marketing slogans: "Re-imagine the Stadium Experience and Reject Current Thinking."

Blank had made it clear he wanted an architectural icon for Atlanta. Johnson, tired of a seating bowl in a box with a lid—one of which he had designed in the mid-1990s, while at Ellerbe Becket, for the Arizona Diamondbacks—jumped at the chance to introduce something fresh. "We are building the idea we brought to the interview," he says.

Johnson generated his description-defying design, which includes folded profiles and edgy shapes, by starting with the roof. At the interview, the 360 team, which also includes structural engineer Buro Happold Consulting Engineers PC, kinetic architecture consultant Hoberman Associates and mechanical-electrical-plumbing engineer WSP, unveiled a scale model with a motorized roof. "To get it done in time, we had five different 3D printers all over the country going all at once," says Erleen Hatfield, a BH principal.

Breaking interview convention, Johnson invited the audience to gather around the model. Chuck Hoberman, also the inventor of the transformable-toy handouts, then invited the Falcons' Blank to press the start button. The Falcons' McKay says the 360 team's jitters were palpable until the roof opened successfully.

奠基基础
Crews are just starting foundations at a state-owned site that abuts the 22-year-old Georgia Dome stadium, which will be razed after the new building opens. The new multipurpose venue, with 71,000 permanent seats, is set for completion by mid-2017.

The state-owned development is a public-private partnership, which includes $200 million from city bonds to be repaid by an existing hotel-motel tax. The Falcons Stadium Co., which holds design and construction contracts, will pay rent to the state.

猎鹰正在获得一个可以气候的露天体育场。WSP高级ADAM T. Kyle说，当屋顶打开时，“我们可以关闭空调”，这要归功于超过30,000平方英尺的百叶窗面板和可操作的窗户与105,000平方英尺的屋顶开口一起工作。联系。温度为45°F至75°F时，屋顶可能会打开。在凉爽的夜晚，开口将用于建筑物的预处理。在炎热的日子里，屋顶将保持关闭，以最大程度地减少热量增益。如果降雨威胁，则屋顶可以保持开放，因为人造涡流具有排水系统。